Last month, the Packaging Innovations & Empack event returned to the NEC, Birmingham, after a two-year hiatus, to a much-changed industry – and world. Conversations with some of the exhibition’s 6000 international visitors at our stand, and chats with other suppliers and industry leaders, confirmed that the focus for the industry is universal – stability.
HW has several accreditations that focus on ensuring compliance with high quality requirements and in this blog, we discuss what those accreditations are and how they each play a role in maintaining high standards for brands and retailers.
In shops and supermarkets across the country, shoppers can often be heard grumbling about how quickly seasonal gifting lines switch from one significant date on the calendar to another. No sooner has Christmas been cleared away than Valentine’s Day appears, quickly followed by Mother’s Day, Easter, Father’s Day, Halloween and back to Christmas again.
With the award-winning ‘Blue Planet’ David Attenborough series raising public awareness of marine plastics, and news reports of plastic waste being shipped overseas, consumers are more conscious than ever of the impact of their buying choices.
The role of packaging is not just to catch the eye and attract customers to buy; it’s also to protect the product and ensure that what they unbox at home delivers on the promise of the item they selected from shelf.
As we enter 2022, Herbert Walkers predicts the top five packaging trends for the year ahead.
Packaging is much more than a practical means of containing a product: it’s an opportunity to articulate the brand, achieve stand-out on shelf and deliver memorable creativity. Here at Herbert Walkers, we are able to leverage 75 years of experience in creative print projects across a range of other sectors, including commercial and greetings cards, […]
Throughout our 75-year history, Herbert Walkers has always been an agile and forward-focused company, evolving our printing specialisms and commercial interests alongside emerging trends and advances in technology.