Herbert Walkers was commissioned to deliver a new look for Hotel Chocolat’s core range with a design that sought to recreate the fluted tin packaging for the client’s Ostrich Easter Egg packaging, using accurately shaded print and precision embossing to achieve trompe l’oeil depth and texture.
The brief included bringing the new design to print for the whole of Hotel Chocolat’s core range, including use of the client’s established colour palette for different chocolate collections and the aspirational Hotel Chocolat logo in a fluted foil embossed finish.