Herbert Walkers has delivered various projects for the St Moriz tanning brand since 2017. For the 2021 festive gifting season, we were briefed to print the packaging for six new gift set lines, each with a unique Pantone colour and varying matt and gloss varnish requirements.

Thanks to Herbert Walkers’ existing relationship with St Moriz, the team was able to re-use the existing cutter profiles, which had already created by our team for previous St Moriz projects.

Selection of the right board for the project was a key requirement to provide sufficient durability for the weight of the products and a high-quality gifting experience. The substrate also needed to provide the correct colour and varnish lift to achieve consistent Pantone reproduction and help the packs to achieve stand-out on shelf. To deliver to these requirements, the Herbert Walkers team selected a premium folding box board.

Herbert Walkers provided all die cutting, cutting, printing, finishing and folding, with a co-ordinated in-house service, including the varied matt and gloss varnishing requirements and foiling of the logo on multiple faces of each carton. The project was successfully completed in August, ready for the products to be in store for the critical Q3 sales period.