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Marlow Foods: Quorn

The Brief

Owned by Marlow Foods, Quorn is the leading brand in meat free, protein-rich ingredients and ready meals and the company was approached to create a new vegan range for Swiss supermarket, Migros; Switzerland’s largest supermarket chain and one of the top 40 retail companies worldwide.

The new range included a total of six chilled products – hot dogs, Bratwurst, fillets, mince, pieces and white pepper grill steaks. As the products were being manufactured in the UK, the client needed a UK printing company that could provide an end-to-end packaging solution to protect the product in transit to store in Switzerland, enable ease of merchandising and create shelf appeal.

The Solution from Herbert Walkers

Working collaboratively with the client and the design team at Migros, the Herbert Walkers team developed sample formats and cutter profiles for each product to fit the brief. The ability for the pack to contain and protect the product in a robust, recyclable format was critical, and all packs had to be suitable for display using euro hangers.

Once the sample pack formats had been agreed, Herbert Walkers had to select a material that would work well with the design and cutter profiles and offer sufficient strength for euro hanger display, while remaining lightweight and visually appealing. We chose CrownBoard Craft™ as a strong, lightweight solution with a naturally brown reverse side that complements the environmentally conscious Quorn brand, and a white, fully-coated top side, which delivers excellent printability.

The Herbert Walkers team produced high resolution digital proofs for sign off prior to full production and low migration food-safe inks were used, with close attention paid to exact colour matching of the green and orange corporate colours.

The packaging was printed, cut and glued at the Herbert Walkers factory, leveraging the expertise and equipment on our gluing line to overcome the challenges of gluing the bottom seam to create a pocket-style pack.

Award winning creative agency

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